Description
"Paint With Your Feet" by YesYesNo (now Design I/O, founded by Theo Watson and Emily Gobeille) for Nike. For the launch of the Nike Free Run+ 2 City Pack series, YesYesNo developed software that would allow runners to create dynamic paintings with their feet using their Nike+ GPS run data. The project converts GPS running routes into generative art — each run produces a unique colorful painting based on the runner's path, speed, and distance. Runners in New York, London, and Tokyo participated, and the resulting artworks were featured in Nike retail spaces. The project demonstrates how personal data can be transformed into art, connecting physical activity to visual expression through code.
